This page is intended to clearly explain how content is displayed and used across the platform.

“gively” is built to help users discover public promotions while honoring the intellectual property rights of creators and companies.

The information below outlines our approach to using copyrighted materials.

“gively” may display copyrighted images only when one or more of the following conditions apply:

• The content is accompanied by added context, commentary, or organizational value

• The material relates to new product launches, limited-time promotions, seasonal campaigns, or time-sensitive offers

• The image is provided through Open Graph or similar metadata supplied with the original source

When at least one of these conditions is met, “gively” evaluates the use of the material under the Fair Use principles outlined below:

Fair use supports freedom of expression by permitting limited use of copyrighted material without prior authorization in specific situations.

In the United States, fair use is generally evaluated using four guiding factors established by the U.S. Copyright Office.

“gively” considers all four factors when reviewing the use of copyrighted material.

The four fair use factors include:

• Purpose and character of the use

• Nature of the copyrighted work

• Amount and substantiality of the portion used*

• Effect of the use on the potential market for the original work

Additional information about fair use can be found on the U.S. Copyright Office’s website at:
https://www.copyright.gov/fair-use/index.html

*When appropriate, “gively” limits the use of copyrighted material by displaying only relevant portions, reducing image size, or obscuring certain details. Content supplied through Open Graph or similar share metadata may be evaluated differently and used more broadly, as it is intentionally provided to support sharing and promotion.

How Images Are Sourced:

“gively” uses several methods to display images that support and complement featured content. Depending on availability and context, one or more of the following approaches may be used.

• Open Graph Meta Images

“gively” may display images pulled from webpages that include Open Graph (OG) share metadata.

The Open Graph protocol is designed specifically to control how content appears when shared across platforms such as social media, messaging apps, email, and similar distribution channels. When a website provides Open Graph metadata, “gively” treats this as a strong signal that the content is intended to be shared with proper attribution.

Images sourced through Open Graph metadata may still be resized, cropped, blurred, or otherwise adjusted depending on placement or context, with the goal of balancing clarity for readers while respecting the rights of content owners.

If you own an image displayed via Open Graph metadata and would like it removed or credited differently, please contact us.

To learn more about the Open Graph protocol, visit:
https://ogp.me/

• Brand or Sponsor Logos

If a suitable image cannot be used under fair use considerations, “gively” may instead display a brand or sponsor logo to represent the promotion.

In some cases, logos may appear alongside simple visual elements such as calls to action (e.g., “Enter Now”) to improve clarity and user understanding.

Logos may also be layered over background imagery sourced from a sponsor’s own website, with visual treatments (such as darkened overlays) applied so that the logo remains the primary focus and copyrighted material is not emphasized.

• Custom-Created Images

In certain situations, “gively” may create original visuals using stock photography, typography, or graphic design elements to clearly represent a campaign.

Images may be edited, cropped, or stylized to avoid confusion and ensure that third-party copyrighted material is not the central focus, while still providing a clear and engaging visual for users.

This page was created with the best understanding of copyright and fair use principles.

If you believe something here is incorrect, saw an image in question or something else that needs attention, please do not hesitate to contact us at contact@gively.win